Meta Pixel & Conversion API
Is Meta receiving the right data from your website? API Setup
Accurate tracking is essential for successful Meta Ads campaigns. If your Meta Pixel is incorrectly configured, Conversion API (CAPI) is not working properly, or Browser and Server Events are not properly deduplicated, your campaign performance and optimization can be affected.
Common tracking issues include:
- Missing Purchase or conversion events
- Duplicate events
- Low Event Match Quality
- Incomplete conversion data
- Incorrect event parameters
- Poor Browser + Server event matching
With a properly configured Meta Pixel + Conversion API, you can send more reliable conversion signals to Meta and improve your ability to measure, analyze, and optimize your advertising campaigns.
What I Can Help With
- Meta Pixel Setup & Fix
- Conversion API (CAPI) Setup
- Browser + Server Event Tracking
- Event Deduplication
- Event Match Quality Improvement
- Purchase & Conversion Tracking
- Event Parameter Configuration
- Tracking Audit & Troubleshooting
Bad Tracking = Bad Data.
Better Tracking = Better Decisions.